gigaaa - Blog

Your new life companion!
Follow our Blog and the future vision of AI Personal Assistant technology.

gigaaa - Blog

Your new life companion!
Follow our Blog and the future vision of AI Personal Assistant technology.

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Too Big to Succeed

The goal of every company is to grow and make money. The goal to become a hot platform is something else. And if you want to become a hot platform, grow and make money while you compete with Amazon Alexa and Google Assistant, ….. well, then there are many question marks to answer to and most people would say: you must be either very rich or out of your mind to enter this business field. But we did and today we are happy and proud to be prepared for market entry in 2019. We have many reasons to believe that the timing is perfect for gigaaa AI assistant to be recognized as a serious alternative to Alexa and Google Assistant with a great perspective to grow and make money. A song by Rod Stewart from the 70’s goes through my mind and he tells it like this:

“If you want my body and you think I’m sexy, Come on, sugar, tell me so

If you really need me, just reach out and touch me, Come on, honey, tell me so”😊

In business, timing is everything. There is no early-mover advantage, just as there is no late-mover advantage. There were many early movers around the world and today they are gone. Prominent ones — and for a while, very very successful — were Nokia, Yahoo, Friendster, and MySpace. The spectacular success of Nokia — the company sold nearly 41 million cellular phones in 1998 — helped the company surpass Motorola and become the world’s top cellular phone maker in that year. It’s worth mentioning that the Nokia 6110 was the first phone that came with the classic Snake game pre-installed and people loved it. Nokia’s net sales increased over 50% year-on-year, operating profits shot up nearly 75%, and stock price sky-rocketed a whopping 220%, resulting in an increase of market capitalization from nearly $21 billion to around $70 billion. The year 2001 saw the company launching the Nokia 7650, it’s the first phone to feature a built-in camera. It was also the first to sport a full-color display. In 2003, the company launched the Nokia 1100, a budget-friendly phone that sold around a whopping 250 million units, making it the best-selling phone as well as the best-selling consumer electronics product in the world. Incidentally, it was also the company’s billionth phone sold later in 2005. With Apple launching its first-generation iPhone in 2007 and the growing popularity of touch-screen phones, Nokia ignored to see the changes coming and followed own strategies, feeling untouchable as the world´s №1 Mobile Phone company. The year 2009 saw Nokia laying off 1,700 employees worldwide. Later in the year, the struggling Finnish company finally acknowledged that it was slow to react to the changes on the market, which was now slowly being taken over by the likes of Apple and BlackBerry, and influenced by newcomers like Samsung, HTC, and LG. The Finnish company’s unwillingness to embrace drastic change when it was required the most was probably the biggest reason that brought the mobile giant down. The company took way too long to embrace the smartphone revolution and when it finally did it made way too many errors in its strategy. As they say, nothing is permanent and whatever goes up must come down. However, that doesn’t take away the fact that Nokia remains a huge part of mobile phone history that will never be forgotten. But today the Nokia Mobile Phone is dead. I´m just thinking about a song from The Weekend called Starboy and it goes like:

“Ha, ha, ha, ha, ha, Look what you’ve done, Ha, ha, ha, ha, ha, I’m a motherfu……’ starboy

Ha, ha, ha, ha, ha, Look what you’ve done, Ha, ha, ha, ha, ha, I’m a motherfu….’ starboy”😊

In the year 2000, Yahoo hits its highest valuation at $125 billion. Yes, 125billion! For the collapse of Yahoo, there is no one single reason that Yahoo “went wrong”. There are product reasons, strategic reasons, and cultural reasons, like for example: Focusing so much for years on Panama (Google AdWords competitor) and search in general, when they ended up losing to Google and eventually outsourcing this to Microsoft. Yahoo tried to do everything and became too unfocused. The shift from a desktop world where everyone used home pages to a mobile and social world. Yahoo failed to build their own successful mobile and social products or to acquire any. Yahoo got too bloated, and nobody would ever make the cuts needed to both headcount and its products/properties. Buying Flickr for $35 million was a bargain when you see how huge social photos are today. They could have turned Flickr into the next Facebook or Instagram and instead didn’t invest properly in it. Failing to acquire Google and then Facebook. Yahoo had opportunities to buy both of these companies when it was clear they were going to be big successes and instead wouldn’t pay what was needed. For example, their deal to buy Facebook for $1.1 billion was pretty much accepted, then Yahoo’s earnings came out and the value of the deal dropped to 800M due to stock compensation and Zuckerberg balked when Yahoo wouldn’t change the deal to put the price back up. Think about the value of Facebook today and that Yahoo didn’t purchase them over a $300M difference. Looking at the leadership changes, Yahoo has had a shifting cast of CEOs and executive teams that has never provided a longer-term vision and execution path to take shape, because of the mentioned reasons, but of course, there have been many more. Today Yahoo is so far behind any hotspot, that consumers are not interested in Yahoo services anymore.

Looking back some 13 years ago, we are talking about the year 2006, for some reasons Facebook turned into worlds hottest web platform. They suggested a new model for how connection, communication, and commerce work online — a radical and ambitious rethinking of the Internet’s potential. Zuckerberg designed Facebook to re-create online the web of people’s real-world relationships. That was different than most existing and successful social networks. Sites like MySpace practically encouraged users to create new identities and meet and link to people they barely knew. Zuckerberg didn’t care about using the Internet to make new friends. “People already have their friends, acquaintances, and business connections,” he explained, “So rather than building new connections, what we are doing is just mapping them out.” Friendster was launched in 2002 and reached 3 million users in a few months. It was sold in 2009 to one of Asia’s largest Internet companies, MOL Global, reaching at its peak 115 million users, mostly in Asia. Friendster was shut down in 2015. In 2006, MySpace reached 100 million users and surpassed Google as the most visited website in the U.S. But it also started to run into serious problems. It was treated as a media outlet rather than a technology platform and seemed more interesting for maximizing advertising revenue than in fixing or improving the site’s underlying technology. In April 2008, MySpace was overtaken by Facebook in terms of the number of unique worldwide visitors, and in May 2009, in the number of unique U.S. visitors. Today the Myspace mobile app is no longer available in either the Google Play Store or the Apple App Store.

2019 we are entering a new era and the world is a different one than it was 15, 10 or even 5 years ago. Today people care about data protection and privacy, people don’t believe in public news anymore and question every information they are presented with. People have a way higher choice of products and services, faster access, better information, and transparency. and that’s why they have higher expectations before they get excited about new offers. They don’t care about who’s behind, they just want the best, they want a fast and a simple execution. The common attitude is: what’s in it for me, what can you do for me, what can you do better than others, I want it all and I want it now.” That reminds me of some Queen lyrics and the song goes like:

“People do you hear me, just gimme the sign

It ain’t much I’m asking, if you want the truth

Here’s to the future for the dreams of youth

I want it all, I want it all (yeah), I want it all and I want it now”😊

Today Amazon Alexa and Google Assistant are by far the two leading Voice Assistant player in the markets, but they have become so dominant, so big in so many different businesses, that they are just too big to succeed. History has proven, when things become too big… yes, exactly, that´s the dinosaur story.

gigaaa AI assistant has yet to prove itself as a technology and business. But the timing is perfect. The markets are ready with rising acceptance for smart loudspeakers and other voice-enabled devices. Following the last couple of years how Alexa and Google Assistant entered global markets, we can see a long list of technical and business mistakes to avoid. We at gigaaa have identified the way we will go, and we can clearly see the space we are entering to take a strong and safe position in the competition of voice assistant technologies. We believe to know how to deliver a better user experience and satisfy consumers expectations. Skeptics may argue that we’ve seen this movie before. For the internet, email was the killer app — a program so useful that it transformed the platform into a massive communications tool. There’s no killer app for gigaaa assistant yet. Or maybe there is, but we haven´t announced it? And if yes, are we sitting on a gold mine and nobody knows it? 😊 Stay tuned, follow us and see what the coming months we will deliver. It´s a long long way to go, but we are ready for the big challenge and we are ready to start. Have a great time and see you next week.

“Life is gigaaa!”

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The Fear of Amazon ALEXA

Today the modern company can work with Amazon, or work against it. Amazon’s breadth and influence are evident not only in its recently acquired position as world’s most valuable company, or the unprecedented personal fortune of founder and chief execut…

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The New World of Smart Devices

When we at gigaaa send out our first technology information and system we have developed, most business partners expect to read about voice assistant and “voice first” services. But we have put the focus on something else. It’s smart devices because wi…

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The Next Level of Artificial Intelligence

While reading tech news over the last months I have got an impression that media and so-called experts present a wrong picture of what AI is today and what it will be in the future. It’s really funny to see how people call all kind of technologies artificial intelligence. Suddenly speech recognition is AI, voice assistants are AI, relational databases become AI and the most stupid way of explaining AI is showing hardware devices or a talking robot which should represent the magical AI. This reminds me of a song from Freddie Mercury called You don’t fool me, where he sings:

“You don’t fool me those pretty eyes, That sexy smile you don’t fool me, uh

You don’t rule me you’re no surprise, You’re telling lies hey, you don’t fool me” 😊

Today I will try to explain several developments that represent the next level of AI progress for the coming years so that hopefully nobody fools you in the future with false AI definitions. When you try to picture what AI will be like, just forget about hardware or devices. You should no longer associate AI with futuristic robots and self-driving cars, but rather productivity tools and predictions to help everyday menial tasks. AI is software and it operates devices, but the biggest benefits are optimized processes and personalized information. AI has started to enter real-world applications and already today it is outperforming humans in many domain-specific tasks. AI will bring much-needed help, backed up by more knowledge and experience than any single human could bring.

Personalized Information

With the high standard of personalized digital experiences set by Amazon and Google, the industry has acknowledged the value of personalized information. As customer expectations increase, enterprises will need to keep up by using machine learning and AI to offer a personalized experience beyond the first impression. Now comes the age of super smart services. Companies will let AI do the work for them, which will, on the one hand, replace millions of jobs. But it will also help people at all levels of an organization to do what they do in a more efficient way, which will open up new opportunities and many new ways to work. It will teach employees how to use systems in the best possible way by, providing a range of possibilities and alternatives based on individual needs. We will see companies using AI to train AI. This will help companies get one step ahead of consumers’ rising expectations. It will add an extra layer of predictability, allowing organizations to see patterns and gain insights from IoT devices and past consumer behaviors. This will make supply chains smarter, leading to faster, more efficient production and fulfillment. The result will be happier customers and improvement of the lives of billions of people. It will help people for example to lead healthier lives.


For healthcare, AI offers a truly transformational opportunity, especially in the area of virtual care. Virtual care is the digital future and the next iteration of the industry. AI will play a major role in this transformation. For example, complex algorithms can parse patient information, helping to direct them to the most appropriate level of care. For personalized digital therapeutics using voice, video AI technology will help accelerate the shift of the point of care from the hospital, to the patient, wherever they are. At home, at the job, at your holidays’ hotel, just wherever you are. Voice assistants are advancing in a way that will make online interactions simpler and more effective; and smart systems can gather patient allergy, prescription history and health information to support safer and more effective prescribing. With AI tools in the hands of providers and healthcare organizations, the digital experience will enhance the patient-provider relationship. It will be used for predictive analytics for disease management, to workflow enhancement in all possible fields of medical treatment as well as administrative and financial purposes that bring operational efficiency.

Subscription Economy

Today, we don’t own movies or music anymore. We subscribe to Netflix or Spotify. With AI it will be easy to share products and make money with your devices. AI coupled with biometric ID handles authentication and authorization. Most people won’t need to own anything. We will simply subscribe to services like housing services, food services, transportation services, furniture services, clothing services. This is called the Subscription Economy. gigaaa AI Assistant technology will accelerate the end of ownership. Instead of owning products, we simply subscribe to them. Already today our gigaaa AI Assistant technology turns every manufactured product on the planet into a connected ‘smart’ product. With “gigaaa inside” you can make any device smart like consumer electronics, cars, scooters, washing machines, coffee makers, thermostats, etc. You can rent things out, as people log in and pay per usage. Simple, cheap, you only pay what you use!

In-store shopping

AI will help elevate in-store customer experiences. It will be used to help stores elevate customer experiences and build loyalty in ways that were previously impossible. When customers shop online, they often receive personalized recommendations and offers. Retailers have tried in the past to use beacon technology to enable the same level of personalization, but beacons are largely considered a failure because they require specific app downloads. This problem will be solved by AI-trained face recognition algorithms. Customers identified by face recognition programs will gain numerous in-store benefits including personalized discounts, white glove service and shorter waiting time. Retailers will finally be able to offer customers the same level of personalization in stores as online. I don’t know why, but now I got a song from Mariah Carey and Busta Rhymes on my mind which goes like:

“Baby if you give it to me, I’ll give it to you

I know what you want, You know I got it” 😊


With AI, cities will understand their urban mobility ecosystems in order to build much more efficient transportation systems throughout urban areas, since today’s cities are primarily focused on severe challenges such as traffic, pollution and lack of parking space. With AI, cities will have far better visibility into the root cause, which means inefficiency of movement in urban areas. Understanding how people are moving in urban areas, from where to where, when, by which means of transportation, and understanding why — that’s the core that will allow cities to build more efficient mobility, reducing our need to move around, encouraging people to move together, and creating multimodality. In order to get there, cities will need insight into such data, and AI is precisely the tool that will enable such visibility, fostering prediction capabilities and action points to significantly improve the way we move.

Higher Education

You will see AI used more in higher education as institutions continue their digital transformation journey and tend to appeal students’ preferences for adaptive, engaging learning experiences. Universities and professors need to meet students where they are at online. As Gen Z is fully integrated with a digital era, their learning preferences will reflect differently than generations before them. Using resources with AI components such as AI teaching assistants, online courses and writing centers will be used more frequently across campuses.

No matter what the media tell you, AI will be everywhere in the background, where you even don´t expect it. This is only six areas I have mentioned, but I could go on with another sixty-six so that it is clear and simple to understand that we will see AI in any kind of technology and any area of life. For some reason a song by Jack Radics comes to my mind called No matter when he sings:

“No more cage, no more rage cause I’ve turned me a brand-new page, Much better, don´t matter

And I’m free to be me and as far as I can see, Much better, don´t matter

It don’t matter cause life has never been better. No not ever, life has never been better” 😊

Next time I will talk again about how your gigaaa AI assistant will help you get the biggest possible benefit out of the connected world to make your life better and more fun.

Have a great time and see you next week.

“Life is gigaaa!”

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The Power of Teamwork and Partnerships

The first big event in 2019 was the CES Trade Show and this is the reason why my new article is published three days later than usual. I was in Las Vegas for three days, met business partners from all around the world and saw the latest trends and deve…

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A New Year, a New Era with a New Life Companion!

A New Year with a New Life Companion!Today is January 3rd. Welcome to 2019! So, what are your plans for 2019? What do you want to achieve this year? Most of us want to lose weight, eat better, less alcohol, less stress, live healthier, do more sports, …

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gigaaa in 2019

In 2018 AI personal assistants have started to change the game for users, marketers, and retailers. Amazon Alexa and Google Assistant have taken the lead in a race that looks like the ultimate technology to control user and user’s decision-making. But …

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AI Assistants for Mixed Reality

Some people say the future of gaming is virtual reality. You will be able to do things in VR you could never do in the real world and that is very fascinating. But did you know that virtual reality has been around for nearly 20 years? And yet, it still…

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AI Assistants for Future Mobility

The way we move around within our cities is about to undergo very big changes. AI assistants will change current mobility habits and conventions worldwide. The prime mover behind these changes is the AI assistant technology and the expansion of informa…

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Happy Life with AI Assistants

We are all living high-speed daily lives. Our calendar is fully booked with so many activities. The strange part is — we do not use the time we gain through technical inventions or digitalization to relax. Instead, we rather engage with more and more a…

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